Unmanaged nonprofit brands: The Sharpie speaks

I was talking to a friend at a good-sized nonprofit here in DC last week. “We don’t really have a brand,” he said. Don’t really have a brand, I thought. That’s not possible. A organization’s brand is, simply, what someone thinks of that organization. Those “someones” are everyone who uses your services, donates money, sees […]

If we’ve already hit bottom, shouldn’t you start marketing?

The pundits say that March 6 was the official bottom of the market. That was — hang on — about 12 weeks ago. So if we’re officially on the way back up, isn’t it time to rev up your marketing? There are a majillion analogies — the turtle coming out from his shell, the veil […]