Ah, campaign season in DC. Messages floating through the air like pet dander. There have been some confusing messages out of both presidential campaigns recently, which makes one pause. These campaigns have data galore at their finger tips. The little men behind the levers know that pushing the orange lever forward one notch will make […]
Three magic message ingredients
October 4, 2012 by Betsy Garside
Filed Under: News & Ideas Tagged With: communicating cleary, complex ideas made clear, making messages stick, message development