Toyota versus Tylenol

My colleague Andy Gilman has been counseling organizations on crisis management for years. He knows Tylenol and its poisoning crisis, and he says Toyota is no Tylenol. The distinction he draws is simple: Are you victim, villain or vindicator? The label is different for these two companies. The three V’s might be an interesting screen […]

Crisis communications isn’t just for big corporations

Recently, WWF here in the U.S. had to handle a tricky situation: An ad, produced for WWF-Brazil — over which WWF-US has no control — got further than it should have in the approval process. The ad contrasted the death-toll of the Twin Towers to the 2004 Asian tsunami, pointing out that the destructive power […]