Itchy. Twitching. More than slightly uneasy. That seems to be how leaders and their teams at some nonprofits still react to the word “brand.” Reacting to the questions “are we really aligned internally and externally?” or “what do our members think about our brand?” For some, the default is to think about logos and taglines. These are important […]
First sentence: Best of 2014
February 12, 2015 by
I’m a word person, but even I stand daunted by the floods and floods of text surround the asking for contributions. The emails and letters never…stop…coming. In many of the asks, the development department kicks off their letter by carefully re-stating the obvious of who you’re supporting — “Thank you for your past support of Punktinet School,” or […]
Love is in the air
February 12, 2014 by
Anyone who pays attention to marketing has heard about the pipeline and the funnel, those venerableimages of the pathway consumers take to brand loyalty. Tim Halloran, writing a blog for the Harvard Business Journal, has a slightly new take: The brand as love-object. Or even more than love-object, really, “someone” with whom you have a […]