Love is in the air

candy heartsAnyone who pays attention to marketing has heard about the pipeline and the funnel, those venerableimages of the pathway consumers take to brand loyalty. Tim Halloran, writing a blog for the Harvard Business Journal, has a slightly new take: The brand as love-object. Or even more than love-object, really, “someone” with whom you have a relationship.

Maybe we all have the movie “Her” on the brain.

This is a quick read, and a good rosy-colored lens through which to take a fresh look at your product, company or idea. Are you being a good matchmaker? Do you really think your brand and that consumer will have a long, happy life together? Fun to consider.

And to all you marketers, Happy Valentine’s Day.