Changing behavior (the fun way)

Pedantic. Boring. Earnest. Overly complex. Good intentions with poor executions. There are a thousand ways to characterize the deadly qualities of some behavior-change campaigns. We’ve all seen these campaigns, and winced.

We have not, however, seen as many successful behavior-change campaigns as we deserve to — the ones that are inspiring or shocking or hilarious. So for all you folks out there who are struggling to develop your OWN campaigns that will change the world, take a look at these really funny campaigns.

You might want to close the door first.