News & Ideas

How are you managing your brand for growth? Ideas abound about how to grow and improve your enterprise, idea or nonprofit. Here's where we comment on a few -- follow along and let us know what you think.

Make Remote Work Better for Everyone

Some of us are lucky enough to have been working remotely for a long time. We are used to Zoom calls. We get that the bulk of the work will happen on Slack or email rather than in the conference room. In the old days, however, there was always at least one meeting in person. […]

Compelling writing: Who’s your audience?

Shakespeare could probably imagine an entire theatre full of people. There would be the aged dowagers and the raucous twenty-somethings, the wealthy in the boxes and the less well-off downstairs. He could think of ways to make each of them laugh or cry. You do not have to be Shakespeare. Not even close. You do, […]

“Own Your Brand” — best pitch of the year

I actually enjoy reading the solicitation letters that flood in from nonprofits in December. The reads are often good, sometimes dreadful. Very occasionally, they are just plain awesome. One solicitation really stood out this year. The mailing came from City Blossoms, a small nonprofit in DC that focuses on growing community gardens to build strong neighborhoods. […]

Nonprofits and the word “brand”

Itchy. Twitching. More than slightly uneasy. That seems to be how leaders and their teams at some nonprofits still react to the word “brand.” Reacting to the questions “are we really aligned internally and externally?” or  “what do our members think about our brand?” For some, the default is to think about logos and taglines. These are important […]

Teamwork ≠ being all the same

You know those motivational posters? The ones with the ants carrying a HUGE acorn, or a cute bear cub just hanging on over a rushing stream, or rowers — all in synch, gliding into the sunset? I have spent days on the Potomac River watching whole slews of such rowers. The idea that a team works […]