News & Ideas

How are you managing your brand for growth? Ideas abound about how to grow and improve your enterprise, idea or nonprofit. Here's where we comment on a few -- follow along and let us know what you think.

Big Rocks Before Little Ones

We’ve all heard this analogy, right? Every day, you have a pile of tasks — also known as rocks — to get through. You have to move those rocks from point A to point B. The biggest rocks are going to be the hardest to move — heavy and bulky. So you grab them first, […]

Working in a Different World: The Leap from Corporation to Nonprofit

A client recently said “I really want our new marketing person to come from the corporate world.” Okay, why? “Well, because they’ll have more sophisticated ways of marketing our work and our projects.” Sure, someone from Coke or The Gap might have really great marketing chops. They’ll be able to envision multiple layers of promotion, […]

Make Remote Work Better for Everyone

Some of us are lucky enough to have been working remotely for a long time. We are used to Zoom calls. We get that the bulk of the work will happen on Slack or email rather than in the conference room. In the old days, however, there was always at least one meeting in person. […]

Compelling writing: Who’s your audience?

Shakespeare could probably imagine an entire theatre full of people. There would be the aged dowagers and the raucous twenty-somethings, the wealthy in the boxes and the less well-off downstairs. He could think of ways to make each of them laugh or cry. You do not have to be Shakespeare. Not even close. You do, […]