Strategic marketing for good causes and great food

You need smart strategies to grow your organization or business: Every single dollar you invest in marketing and management has to count. That’s where we come in.

Garside Group works with good causes and smart businesses to develop strong brands, marketing communications and campaign strategies. We listen to where you want to go and to propose solutions that fit your needs and your budget. Our partners and resources mean you can have as much help as you need, without paying big overhead. And you benefit from our experience, gaining the clarity you need to make the impact you want.

Clients come to us when they want:

Brand development and management
Marketing and communications audits
Crisis communications strategy
Marketing coaching
Strategic planning
Organizational development

Learn more here »

“Own Your Brand” — best pitch of the year

I actually enjoy reading the solicitation letters that flood in from nonprofits in December. The reads are often good, sometimes dreadful. Very occasionally, they are just plain awesome. One solicitation really stood out this year. The mailing … [Continue reading]

Nonprofits and the word “brand”

Itchy. Twitching. More than slightly uneasy. That seems to be how leaders and their teams at some nonprofits still react to the word "brand." Reacting to the questions "are we really aligned internally and externally?" or  "what do our members … [Continue reading]

Teamwork ≠ being all the same

You know those motivational posters? The ones with the ants carrying a HUGE acorn, or a cute bear cub just hanging on over a rushing stream, or rowers -- all in synch, gliding into the sunset? I have spent days on the Potomac River watching whole … [Continue reading]

Worried about succession? Read here

Does it feel like your organization or company has one perfect person at the top...and no one coming up the ranks behind? Or are you getting ready to move out of the hot seat yourself, and there's no one ready to sit in it? Here's a good, if longish, … [Continue reading]

Are You Managing Visual Learners?

Businesses -- large and small -- tend to default to the written word to manage and get ideas across to teams. Words are easier to produce. They are the commerce of emails.  And most office-software packages have a nice big fat word-processing … [Continue reading]