Strategic marketing for good causes and great food

You need smart strategies to grow your organization or business: Every single dollar you invest in marketing and management has to count. That’s where we come in.

Garside Group works with good causes and smart businesses to develop strong brands, marketing communications and campaign strategies. We listen to where you want to go and to propose solutions that fit your needs and your budget. Our partners and resources mean you can have as much help as you need, without paying big overhead. And you benefit from our experience, gaining the clarity you need to make the impact you want.

Clients come to us when they want:

Brand development and management
Marketing and communications audits
Crisis communications strategy
Marketing coaching
Strategic planning
Organizational development

Learn more here »

Make Remote Work Better for Everyone

Zoom calls better with pets

Some of us are lucky enough to have been working remotely for a long time. We are used to Zoom calls. We get that the bulk of the work will happen on Slack or email rather than in the conference room. In the old days, however, there was always at … [Continue reading]

Compelling writing: Who’s your audience?

compelling writing starts with audience

Shakespeare could probably imagine an entire theatre full of people. There would be the aged dowagers and the raucous twenty-somethings, the wealthy in the boxes and the less well-off downstairs. He could think of ways to make each of them laugh or … [Continue reading]

“Own Your Brand” — best pitch of the year

I actually enjoy reading the solicitation letters that flood in from nonprofits in December. The reads are often good, sometimes dreadful. Very occasionally, they are just plain awesome. One solicitation really stood out this year. The mailing … [Continue reading]

Nonprofits and the word “brand”

Itchy. Twitching. More than slightly uneasy. That seems to be how leaders and their teams at some nonprofits still react to the word "brand." Reacting to the questions "are we really aligned internally and externally?" or  "what do our members … [Continue reading]

Teamwork ≠ being all the same

You know those motivational posters? The ones with the ants carrying a HUGE acorn, or a cute bear cub just hanging on over a rushing stream, or rowers -- all in synch, gliding into the sunset? I have spent days on the Potomac River watching whole … [Continue reading]