Nonprofits and the word “brand”

Itchy. Twitching. More than slightly uneasy. That seems to be how leaders and their teams at some nonprofits still react to the word “brand.” Reacting to the questions “are we really aligned internally and externally?” or  “what do our members think about our brand?” For some, the default is to think about logos and taglines. These are important […]

Are You Managing Visual Learners?

Businesses — large and small — tend to default to the written word to manage and get ideas across to teams. Words are easier to produce. They are the commerce of emails.  And most office-software packages have a nice big fat word-processing tool. We forget that not everyone absorbs the written word best. Work is a grown-up classroom. Learning […]

Good management target: Screamails

We’ve all gotten them: Emails that are terse, all-capped, copying everyone in the world and sent with HIGHEST PRIORITY. They usually arrive late on a Friday, or even in the middle of the night. These are the emails that make good managers cringe, emails that are destructive of teams, of morale, of productivity. Scream-mails. So […]

Make meetings count #2

Meetings. We spend hours in them. We invite too many people. We don’t invite the right people. We fail to question whether a standing meeting has outlived its function, or whether a new standing meeting really needs to be born. We confuse throwing people in a room with running a productive meeting. A few years ago, […]

Love is in the air

Anyone who pays attention to marketing has heard about the pipeline and the funnel, those venerableimages of the pathway consumers take to brand loyalty. Tim Halloran, writing a blog for the Harvard Business Journal, has a slightly new take: The brand as love-object. Or even more than love-object, really, “someone” with whom you have a […]