Anyone who pays attention to marketing has heard about the pipeline and the funnel, those venerableimages of the pathway consumers take to brand loyalty. Tim Halloran, writing a blog for the Harvard Business Journal, has a slightly new take: The brand as love-object. Or even more than love-object, really, “someone” with whom you have a relationship.
Maybe we all have the movie “Her” on the brain.
This is a quick read, and a good rosy-colored lens through which to take a fresh look at your product, company or idea. Are you being a good matchmaker? Do you really think your brand and that consumer will have a long, happy life together? Fun to consider.
And to all you marketers, Happy Valentine’s Day.