If we’ve already hit bottom, shouldn’t you start marketing?

The pundits say that March 6 was the official bottom of the market. That was — hang on — about 12 weeks ago. So if we’re officially on the way back up, isn’t it time to rev up your marketing?

There are a majillion analogies — the turtle coming out from his shell, the veil lifting, the light breaking through. Basically, people are starting to feel a bit better. And that means they may be more receptive to your ad, your e-mail campaign, your direct-mail piece. They may read your newsletter and think about supporting you again.

What are you doing to take advantage of this?? Are you rethinking your in-house ads? Doing audience research? Revamping your website? Getting everyone together in a room to talk about your summer and fall message themes?

If you need people to pay attention to you — for whatever reason — now is a better time to catch their attention. And if you want them to buy what you’re selling, now is a great time to make sure you’re out there with the strongest message possible.

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