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	<title>Garside Group LLC</title>
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	<link>http://www.garsidegroup.com</link>
	<description>Strategic marketing for good causes and great food.</description>
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		<title>Clearer Organizational Goals: Start Now</title>
		<link>http://www.garsidegroup.com/2013/02/clearer-organizational-goals-start-now/</link>
		<comments>http://www.garsidegroup.com/2013/02/clearer-organizational-goals-start-now/#comments</comments>
		<pubDate>Tue, 05 Feb 2013 14:24:23 +0000</pubDate>
		<dc:creator>Betsy Garside</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[Share Our Strength]]></category>
		<category><![CDATA[Strategic planning]]></category>

		<guid isPermaLink="false">http://www.garsidegroup.com/?p=346</guid>
		<description><![CDATA[Bill Shore of Share Our Strength is arguably one of the top five leaders in U.S. nonprofits. For years he has set big hairy audacious goals, gotten hordes of people in business and other nonprofits to throw their strength behind execution of those goals, and then set new goals. So I was paying attention when [...]]]></description>
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		<title>Setting goals</title>
		<link>http://www.garsidegroup.com/2012/12/setting-goals/</link>
		<comments>http://www.garsidegroup.com/2012/12/setting-goals/#comments</comments>
		<pubDate>Mon, 24 Dec 2012 18:54:07 +0000</pubDate>
		<dc:creator>Betsy Garside</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[goal setting]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[management challenges]]></category>
		<category><![CDATA[workplace behavior]]></category>

		<guid isPermaLink="false">http://www.garsidegroup.com/?p=338</guid>
		<description><![CDATA[&#8216;Tis the time of year when many leaders turn their minds to next year&#8217;s goals. Whether you&#8217;re setting your own or those for a whole team of people, there are at least three ways to tackle goal-setting. Roadmaps The first roadmap approach is what it sounds like: A clear line from point A to point [...]]]></description>
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		<title>Fallen Gingerbread (or, Sometimes Down is Up)</title>
		<link>http://www.garsidegroup.com/2012/12/fallen-gingerbread-or-sometimes-down-is-up/</link>
		<comments>http://www.garsidegroup.com/2012/12/fallen-gingerbread-or-sometimes-down-is-up/#comments</comments>
		<pubDate>Thu, 20 Dec 2012 17:48:49 +0000</pubDate>
		<dc:creator>Betsy Garside</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.garsidegroup.com/?p=317</guid>
		<description><![CDATA[It&#8217;s a gingerbread time of year. I&#8217;ve been thinking about my grandmother&#8217;s gingerbread, feeling like a little spicy dark cake would help round out the grays of winter. Grammy made her gingerbread in a bundt or tube pan, creating a round cake with a big hole in the middle. When you serve this for any [...]]]></description>
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		<title>Things that should stay in kindergarten</title>
		<link>http://www.garsidegroup.com/2012/10/things-that-should-stay-in-kindergarten/</link>
		<comments>http://www.garsidegroup.com/2012/10/things-that-should-stay-in-kindergarten/#comments</comments>
		<pubDate>Wed, 31 Oct 2012 18:44:54 +0000</pubDate>
		<dc:creator>Betsy Garside</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[management challenges]]></category>
		<category><![CDATA[managing teams]]></category>
		<category><![CDATA[workplace behavior]]></category>

		<guid isPermaLink="false">http://www.garsidegroup.com/?p=311</guid>
		<description><![CDATA[Remember when Robert Fulghum wowed us with the simplicity and common sense of &#8220;All I Really Need To Know I Learned in Kindergarten?&#8221; Such basic ideas: Share everything. Put things back where you found them. Clean up your own mess. Sometimes basic behavior from kindergarten days is not so good. You know, the acting out [...]]]></description>
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		<title>Three magic message ingredients</title>
		<link>http://www.garsidegroup.com/2012/10/three-magic-message-ingredients/</link>
		<comments>http://www.garsidegroup.com/2012/10/three-magic-message-ingredients/#comments</comments>
		<pubDate>Thu, 04 Oct 2012 13:39:16 +0000</pubDate>
		<dc:creator>Betsy Garside</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[communicating cleary]]></category>
		<category><![CDATA[complex ideas made clear]]></category>
		<category><![CDATA[making messages stick]]></category>
		<category><![CDATA[message development]]></category>

		<guid isPermaLink="false">http://www.garsidegroup.com/?p=296</guid>
		<description><![CDATA[Ah, campaign season in DC. Messages floating through the air like pet dander. There have been some confusing messages out of both presidential campaigns recently, which makes one pause. These campaigns have data galore at their finger tips. The little men behind the levers know that pushing the orange lever forward one notch will make [...]]]></description>
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		<title>The Power of &#8220;Why&#8221;</title>
		<link>http://www.garsidegroup.com/2012/05/the-power-of-why/</link>
		<comments>http://www.garsidegroup.com/2012/05/the-power-of-why/#comments</comments>
		<pubDate>Thu, 03 May 2012 14:26:01 +0000</pubDate>
		<dc:creator>Betsy Garside</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[good questions]]></category>
		<category><![CDATA[Strategic planning]]></category>

		<guid isPermaLink="false">http://www.garsidegroup.com/?p=280</guid>
		<description><![CDATA[The questions I ask my clients often lead with one word: &#8220;Why?&#8221; Why do you want to reach more people? Why are you starting this new program? Why do you want to partner with this company? Sometimes we gloss over the answers. Intentionally or not, &#8220;because&#8221; or &#8220;obviously&#8221; become dodges. The conversation moves on, and [...]]]></description>
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		<title>In on the first conversation</title>
		<link>http://www.garsidegroup.com/2012/03/in-on-the-first-conversation/</link>
		<comments>http://www.garsidegroup.com/2012/03/in-on-the-first-conversation/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 16:28:43 +0000</pubDate>
		<dc:creator>Betsy Garside</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.garsidegroup.com/?p=269</guid>
		<description><![CDATA[Though the emphasis is mine, Seth Godin&#8217;s header says it all: &#8220;When Should We ADD MARKETING?&#8221; For years, the assumption was that marketing happened at the very end of the chute. All of you who work in communications or marketing and have been handed a completed report along with the line &#8220;okay, this is ready [...]]]></description>
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		<title>Dinner with Alice</title>
		<link>http://www.garsidegroup.com/2012/01/dinner-with-alice/</link>
		<comments>http://www.garsidegroup.com/2012/01/dinner-with-alice/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 15:46:23 +0000</pubDate>
		<dc:creator>Betsy Garside</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Alice Waters]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[good causes]]></category>
		<category><![CDATA[great food]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.garsidegroup.com/?p=259</guid>
		<description><![CDATA[I had dinner with Alice Waters last Sunday night. When I first went to Alice&#8217;s restaurant Chez Panisse back in the late 1980s, the local-food &#8220;movement&#8221; was anything but. If as a restaurateur you had good sources nearby &#8212; for produce, for seafood, for meat &#8212; you kept it pretty quiet. There was often not [...]]]></description>
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		<title>Add up the Small Wins</title>
		<link>http://www.garsidegroup.com/2012/01/add-up-the-small-wins/</link>
		<comments>http://www.garsidegroup.com/2012/01/add-up-the-small-wins/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 21:21:14 +0000</pubDate>
		<dc:creator>Betsy Garside</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.garsidegroup.com/?p=251</guid>
		<description><![CDATA[This is the time of year when many of us sit down and make BIG plans. We lay out enormous goals. Last year&#8217;s goals get recycled  (even if we aren&#8217;t quite sure why we didn&#8217;t hit them on the first go-round). Heck, we recycle from the last century: &#8220;I&#8217;m going to get in shape.&#8221; What [...]]]></description>
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		<title>Corporate social responsibility: Biceps versus toupee</title>
		<link>http://www.garsidegroup.com/2011/08/corporate-social-responsibility-biceps-versus-toupee/</link>
		<comments>http://www.garsidegroup.com/2011/08/corporate-social-responsibility-biceps-versus-toupee/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 22:24:54 +0000</pubDate>
		<dc:creator>Betsy Garside</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[michael porter]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[partner]]></category>

		<guid isPermaLink="false">http://www.garsidegroup.com/?p=229</guid>
		<description><![CDATA[Michael Porter is a man of big ideas. His latest is particularly intriguing. It&#8217;s the idea that companies can move beyond corporate social responsibility &#8212; often perceived as do-gooder revenue drain or window-dressing, depending on where you stand &#8212; to something that puts solving public problems on the same platform with other revenue-generating parts of [...]]]></description>
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