Garside Group works with consulting colleagues who have expertise in organizational management, fundraising and finance, polling and design. We listen first to what you want to do, then assemble the right team for your job.
Betsy Garside has worked for more than 20 years in leadership roles at nonprofits and in the private sector. As Vice President, Communications & Marketing at The Wilderness Society (TWS), Ms. Garside led that organization’s first brand-strategy effort, clarifying and advancing TWS’s position in the conservation arena. She also doubled the organization’s electronic outreach program, integrating on-line advocacy and fund development. Prior to that, she led communications and outreach at American Farmland Trust, adding expertise in sustainable agriculture to her extensive food-marketing background.
In her work with organizations and progressive companies, Ms. Garside defines and develops research-based strategies to build strong brands. Ms. Garside launched her career at Ketchum Communications, working on marketing and issues communications in New York and in Washington for this top-ten global communications firm. Following that, she was director of communications and relationship marketing at Sutton Place Gourmet, at the time one of the country’s leading gourmet retailers. Her experience in the food world includes cookbook editing and development; food writing; and catering and restaurant work, among other roles.
Ms. Garside currently serves as board treasurer of a small foundation; on the marketing task force for International Association of Business Communicators; and as a Citizen Forester with Washington’s Casey Trees. Ms. Garside holds a bachelor’s degree with honors in American history from the University of Pennsylvania.